Posted tagged ‘Twinkie’

Lessons from the Twinkie

July 26, 2013

[originally published in KCN, August 2013]

Hostess_twinkies_tweakedTwinkies are now back on supermarket shelves, and their new owner (who also owns Pabst Blue Ribbon beer) is banking that you’ll come flocking back to stock up on the iconic snack food.  And while I’m sure the new company will reap a return on their investment, my vantage point as a chiropractor is not convinced they’ll see the return they’re hoping for.

Lately we’ve been witnessing a slow, groundswell “shift” in how our country views —and does — health, and the story of the Twinkie illustrates the point beautifully. (more…)


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