[originally published in KCN, April 2013]
While I’ll be the first to agree that the advent of Web 2.0 and its ensuing social media revolution is chock full of pitfalls and traps, it does have some definite advantages. One in particular is its ability to create strong communities of people united by a common interest that could never have come together otherwise, let alone meet. Such is the case with social networking platforms, such as Facebook, and the principally-grounded chiropractor. We chiropractors tend to be isolated islands, busy taking care of the people that seek us out as we proclaim an outlook on health that counters the vast sea that surrounds us. It’s easy to get beat down at times. And this is precisely how avenues such as Facebook can become a virtual life raft for practitioners like myself. This outlet has enabled me to connect with hundreds of like-mined chiropractors around the globe — allowing iron to sharpen iron, so to speak, even if it is through cyberspace.
The other day, I read a posting from California chiropractor Steve Tullius. Dr. Tullius has been on my internet radio program (SpinalColumnRadio.com) a number of times and has invested more than his fair share of blood, sweat, and tears into preserving the purity of our profession. (more…)
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Twinkies are now back on supermarket shelves, and their new owner (who also owns Pabst Blue Ribbon beer) is banking that you’ll come flocking back to stock up on the iconic snack food. And while I’m sure the new company will reap a return on their investment, my vantage point as a chiropractor is not convinced they’ll see the return they’re hoping for.
[originally published in 
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